Propertyline

Propertyline specialise in selling overseas properties. Apart from offering an exciting selection of properties located around the world �including stylish city apartments, luxury villas, town houses, country retreats and even commercial properties �they also offer site visitors exceptionally good foreign currency exchange rates, through their associate company, www.currencies.co.uk.

One of our tasks was to redesign their existing site. This is always worth doing when a site has not changed much for a few years, because apart from freshening the appearance, it provides an opportunity to review and enhance the content and improve the search engine optimisation. It also enables the latest technical developments to be incorporated, to help the site load more rapidly and operate more efficiently.

Working on the site also provided an opportunity to rebuild the administration and agent system, in order to provide improved efficiency and better agent support, for both property agents and private sellers, making it easier for them to upload the details of properties for sale. In fact, agents with multiple properties to upload can now do so very efficiently via a special feed.

Our final task was to promote the beneficial currency connection and improve the links between Propertyline and www.currencies.co.uk, in order to generate more enquiries for the currency company.

The result is a slick, smooth user-friendly website, with enticing property images and a minimum of text, so that site visitors can concentrate on property matters, rather than on wading through lots of copy.

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